Consumer study capabilities

Sarani Biointegra Private limited is specialized in consumer study, with cutting-edge tools and help translate information into action. Consumer studies help to understand the market scenario and highlight real challenges and hidden opportunities for the products of FMCG, Pharma and nutrition brands with in-depth, focused customized consumer research solutions.

Our approach

  • Provide consumer studies for products, through customized designs by understanding the sensorials through product use.
  • Understand the exact requirement of the product and the customer requirement and thereby come up with a business oriented research methodology.
  • Provide unique solution to the customer through statistical data regarding the product use and the consumer understanding, perception and unmet needs, providing advice for future action.

We provide

  • Multiple ways to provide consumer feedback: Quantitatively using computers, tablets, pen and paper, mobiles or Qualitatively through focus groups, depth interviews, creativity groups.
  • Online panels representing different consumer segments in multiple markets.
  • Sensorial studies, Questionnaire to capture product performance, online chats with experts like dermatologist, nutritionist etc.

Sarani Biointegra Private limited uses experienced consultants to perform the consumer studies and effective, robust research protocols are used to understand the customer requirement. These studies provide insights to the consumer behaviour, requirement, likings and disliking, unmet needs etc., thereby adding value to the product and hence, maximise the returns on marketing.